The micro-blogging service, founded in 2006, allows publisher users to send tweets as real-time updates to subscriber members of their social network through Facebook, Short Message Service (SMS) on mobile phones, Really Simple Syndication (RSS), email or through twitter-enabled reader applications.
Key findings:
- 84% of respondents did not consumer a twitter event in the past month
- Twitter is most prevalent in publishing, media and financial services industries where 2 x more respondents used twitter than did not
- Twitter users consumed 2 x more blogs, podcasts, video podcasts, and 50% more wikis and forums than others
- 2 x more sales, marketing and customer service professionals are Twitter users than not
