Report shows that a better Telepresence experience is more valuable to users
NORTHBOROUGH, Mass., August 28, 2007— Brockmann & Company, the customer insight research and consulting firm, today released findings from its latest independent self-funded report “Telepresence: Seeing is Believing.” Telepresence is a particularly high bandwidth and systems-intensive implementation of high definition room-based video conferencing products and services.
According to Peter Brockmann, president of Brockmann & Company, “Telepresence users are 'eco-friendly'. They are willing to pay 55% more to avoid driving 40 miles than the desktop video conferencing users discussed in our last report, 'The Desktop Video Conferencing Experience'. For Telepresence users reliability, ease of operation and manageability are the most important decision criteria. Having done business with the Telepresence vendor in the past was a surprisingly low ranking.”
Brockmann added, "Travel is the preferred alternative to telepresence for telepresence users, while for desktop video conferencing users the alternative was audio conference calls."
Telepresence vendors mentioned in this report include Cisco, Digital Video Enterprises, Hewlett-Packard, LifeSize, Nortel, Polycom, Radvision, Tandberg and Telanetix.
The report is based on the online responses of 360 business users of conferencing services from around the world.
Brockmann & Company is a consulting & advisory firm serving high tech equipment, application vendors and service providers in the Telepresence, Unified Communications and Email Integrity markets. Clients accelerate growth through customer research & thought leadership. Learn more at http://www.brockmann.com.
