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Twitter is a Must in Business?

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twitter_logo_sInteresting thing happened to me on Twitter the other day. I posted a tweet about how I was reading the McKinsey Quarterly… and lo and behold McKinseyQuarterly wanted to be my friend. Likewise with NEC and a few other trusty brands and thought leaders. 

Now NetworkWorld writes a few anecdotes about how businesses are using it, as a complement to our report on the topic.