It's like a TV game show.
You have a not new development environment. You have the world's biggest and coolest user-oriented players already engaged in the market (so you're late) and you want thousands of hungry developers building on your platform too. So what do you do? [ROLL MUSIC, RAISE LIGHTS, APPLAUSE]
Google shows huge creativity in inviting developers to build for Andoid. It's a contest with a $10 million prize pool. What a buzz.
Here's the link to Google's announcement. Tres cool.
In my next few posts starting Friday December 14, I'll populate a few ideas in the Eyes section (free registration required). If you build 'em, you will cut me in right?